Social Calendar Events
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Responsive Web Development
Social Calendar Events is a Canadian event organizer and wedding planner. The founders were in need of a complete overhaul of their existing website, as it didn’t convey their core values nor their style.
Through a workshop we determined who their main target audience is, the look and feel of the brand, and the strategies they could pursue to be found more easily by potential customers.
For the new website, we opted for a light and lean design. This concept is expressed by the choice of a fair colour palette of a muted gold, rose, and grey. We chose to combine an elegant serif typeface with a non-serif one to make the content stand out more. This mix is not only pleasing to a reader’s eye, but also represents elegance, and reliability – both important sentiments for a wedding and event planner.
We structured the new website in a way that draws the user in while also making it easy for them to get in touch with the company. The services Social Calendar Events offers are now listed in a straightforward manner, which makes for a comfortable browsing experience and higher conversions.
We developed the new company website to be responsive. This way the content and design is attuned to the different formats for desktop, tablet, and mobile devices.
We described the processes behind Search Engine Optimization (SEO) in order to rank high in online search results. For an easy start, we implemented the core functionalities of SEO Tools and tutored the company in how to achieve their SEO goals.