LGR Global Trade Finance
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Year
2021
DELIVERABLES
Responsive Web Development
Visual Design
Creative Direction
UX
Wireframing
High-Fidelity Prototypes
The project
LGR is out to revolutionize the trade finance industry with blockchain technology.
In order to get their business off the ground, LGR was looking for a custom website, that clearly outlines their complex industry and services, all while appearing trustworthy and displaying expertise.
The outcome
Building on LGR’s core values, we decided for a bold yet classy look when designing their website. By implementing a rather traditional serif typeface in contemporary overlap with background imagery, the design mimics the disruptive approach of LGR’s business practices within their industry.
As for the CI colour palette, we didn’t shy away from applying it in a bold manner, such as in the custom full-screen navigation menu for both, desktop and mobile devices.
To complement the overall look and feel, and keep users engaged, we opted for the implementation of lottiefiles and video backgrounds.