swissQuant
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Year
2023
DELIVERABLES
Wireframing
Web Development
Custom Presentation Template
Visual Design
Graphic Design
UX
SEO
The project
swissQuant approached us with the need to revamp their web presence to align with their strategic goals. Their existing website was outdated, lacked cohesion in brand identity, and was not effectively generating leads or demonstrating their domain expertise.
swissQuant’s existing website did not reflect their innovative spirit and technological prowess. It lacked a consistent visual and thematic representation of their brand, and it was not optimized to convert visitors into leads. The site was unclear in its offerings, with no product pages and only very basic landing pages.
Furthermore, the content was not structured to enhance search engine visibility, reducing the likelihood of discovery by new prospective clients. Before the website re-launch, inbound leads accounted for only 3-5% of overall lead generation, highlighting the critical need to overhaul the website’s ability to attract and convert potential clients.
This resulted in an urgent need for a complete strategic realignment and redesign to better represent their brand, improve user engagement, and enhance lead generation.
The outcome
Strategic Analysis
We began with a thorough strategic analysis, involving stakeholder interviews and a comprehensive review of the competitive landscape. This process allowed us to understand swissQuant’s specific challenges and opportunities. We identified their primary goals: to enhance lead generation capabilities, create a memorable and unified brand presence, and effectively demonstrate their domain expertise.
Strategic Design Approach
Utilizing UI/UX best practices, we designed a user-centric website that guides users through a seamless journey from landing to conversion. Our design approach focused on creating a clean, modern aesthetic that balances Swiss heritage with cutting-edge technology, ensuring that users have an intuitive and engaging experience.
Central to our redesign was the development of a cohesive brand identity that truly reflects swissQuant’s values and positioning. At the core of swissQuant’s software is advanced mathematics, a crucial aspect we wanted to highlight. We requested a collection of their math equations, both machine-typed and handwritten by one of their engineers, to connect this vital part of their company core with their desire to feature Swiss landscapes. By weaving these mathematical elements into natural imagery, we emphasized how their technological foundation is seamlessly integrated into their cultural context.
The custom illustrations we developed depicted topographically accurate wireframe elements of iconic Swiss mountain ranges, such as the Matterhorn and Jungfrau. These wireframes symbolized the precision and technical nature at the heart of swissQuant’s solutions. This visual strategy ties their capabilities to their Swiss roots, creating a unique visual language that resonates deeply with their target audience and establishing a distinctive and memorable brand identity.
Moreover, we enhanced their existing color palette building upon their primary blue and expanding it to provide more opportunities for use in their digital marketing. This enhancement ensured a cohesive and versatile application across various digital platforms.
Content Strategy
From a content strategy perspective, we structured their client success stories, domain knowledge, and industry awards into a well-organized insights page. This approach showcases their expertise and improved their SEO performance. We enabled the swissQuant team to implement their content effectively within the website, ensuring it was optimized to rank highly for competitive keywords relevant to their industry.
This structured content approach, combined with our SEO strategies, significantly improved their search engine visibility, driving more organic traffic to the site.
In terms of development, we ensured the website was fully responsive, providing an optimal experience across all devices. We integrated advanced lead capture mechanisms and call-to-action elements to enhance lead generation.
The new design and content structure significantly improved user engagement and the time visitors spent on the site, leading to a dramatic increase in inbound website leads.
Before the website re-launch, inbound leads accounted for only 3-5% of overall lead generation. In the nine months following the launch, this grew to a 45-50% share of overall lead generation activities.
The old website had no product pages and only very basic landing pages. We completely transformed this with dynamic and engaging product and landing pages connected with marketing automation tools that allow for direct lead generation capture.
Result
By aligning swissQuant’s online presence with their strategic goals through thoughtful design, strategic content structuring, and robust development, we transformed their website into a powerful lead-generating tool that also showcases their domain expertise and unique brand identity.
This comprehensive approach has resulted in increased engagement, enhanced lead generation, and improved SEO rankings, effectively positioning swissQuant as a leader in their field.
