Gold Standard Home Inspections
LOGO CREATION & BUSINESS CARD DESIGN
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Year
2021
DELIVERABLES
Visual Design
Creative Direction
Graphic Design
The project
Gold Standard Home Inspections is a newly founded Canadian company that was in need for a fitting logo and business cards. The owner wasn’t quite sure yet, what look and feel he should go for with his new brand. So he tasked us with designing three unique company logos and business card proposals, that convey his business’ core values.
The outcome
Style 1: A Classic Approach
Font: Serif/Modern and Sans Serif
Colours: convey down-to-earthness, well established
Logo: Two-tone earth colours, showing a neighbourhood. Elegant, yet attainable
Design: Local skyline illustration, cropped. Sublimation and tension
Style 2: Go For Bold
Font: Sans Serif Black and Sans Serif Thin
Colours: convey strength, high-quality, precision
Logo: bold abstract house shape that doubles as the company name initials G and S
Design: sleek repetition with gold gradient
Style 3: Vintage Badge
Font: Slab Serif and Sans Serif Thin
Colours: convey trust, experience, reliability
Logo: Vintage style badge logo, doubles as stamp-like feature that would work well as paper emboss
Design: Logo complemented by a magnifying glass’ handle, showcasing the ‘inspection’ aspect. Sublimation, tension, and interlocking elements
Which one would you choose?